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Video Advertising in eLearning

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It’s no secret that video is a popular medium for capturing the attention of people. In this article, we discussed how powerful YouTube can be when it comes to showcasing online courses and programs to prospective customers.

However, video advertising goes beyond YouTube. There are other platforms and channels where videos can be utilized to bolster your digital presence. Before we dive into that, let’s take a look at what makes video such a powerful medium for connecting with learners.

What makes videos so effective?

  • Half of the total digital content produced is in the form of videos.
  • Around 87% of video marketers said that videos increased traffic towards their website.
  • Customers prefer videos among all the other types of branded content on social media. Due to this preference, your audience will be more generous in spending time watching a video about your brand.
  • Videos can convey a lot of information in a short amount of time. Some of the most crucial information learners need to have before they convert include:
    • The benefits of your product or service
    • Preview of the platform
    • Price of the online course or program
    • Showcasing expertise
    • Results from previous learners

Videos in the eLearning Space

With the onset of the pandemic, educational organizations and students shifted to remote learning. With this, videos have become the standard medium for communication, whether it’s through video classes and meetings, online video courses, and video ads.

The eLearning Industry outlined some of the most common video content published by education companies:

  • Educational videos
  • Company culture videos
  • Product videos
  • Testimonials

These video types can be beneficial in different stages of your marketing funnel. For example, testimonials tend to perform great at the consideration stage. Hearing about stellar reviews from previous students can push leads into finally subscribing to your course. On the other hand, you can use course introductions to encourage the awareness of your company to your intended audience.

Videos on Other Social Media Platforms

Besides YouTube, there are other platforms where videos are extensively used. For example, on Facebook, you can use In-stream ads which are inserted either at the beginning or in the middle of other videos on Facebook. You can also utilize User Generated Content which are highly credible since they show authenticity and enthusiasm for your course.

Video ads may also be posted on other platforms like Twitter, Instagram, and LinkedIn. For a longer discussion on advertising on social media, read through our article here.

Keep in mind, however, that just because the medium is highly engaging doesn’t mean that you’ll be able to get everyone’s attention. Widen your video’s reach and specify key qualities of your target audience through ad manager platforms.

Video Advertising Best Practices

  • Your audience should pick up or acquire new information about your company by the end of your video. The message that you send out depends on your advertising goals.
  • Since videos are a visual medium, make sure to dedicate a thorough effort to how your video ads look on each platform.
  • Widen your reach for your videos. The more eyeballs that have seen your video, the more you can find interested parties.
  • Employ effective ad strategies. As with all kinds of digital advertising, it’s always best to have an expert who can keep a close eye on how your ads are doing and recalibrate whenever there’s any change or progress made.
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