A website makeover is exciting and certainly a move every business should invest in to welcome the changes happening in their market.
A well-made website can:
- Boost your brand image
- Establish credibility and increase customer trust
- Make you more visible online
However, there’s one thing a website redesign must not be: rushed.
Honestly, you’re better off with your old site than launching a poorly executed redesign. Save your team time, effort, and money. But if you’re considering doing one or you’re already midway through the process, here are 5 things to keep in mind to secure a beautiful and successful website.
Analyze and get the data on your current website
What’s working and what’s not? What’s creating value and what’s making users exit? What can you remove without affecting performance? What can be tweaked so they perform better?
This information will guide the development of your website so the results are as effective and rewarding as possible.
What’s your competitor doing?
Review what your top-performing competitors are doing. Examine why they’re doing better than you. What are they doing that you’re not? How are they able to reach customers more efficiently?
Identify areas where your website is lagging and any possible opportunities you and your competitors might have overlooked. Then integrate them into your redesign.
Get familiar with your audience
Your website isn’t just a home for your brand, it’s also a communication channel for your customers. You want them to be able to find everything they need with as much ease and convenience as possible.
And creating the best user experience involves getting to know your target audience as much as you know your services and business.
Prioritize site responsiveness
In August 2022, Oberlo released data showing that 53.74% of total web visits are currently on mobile, compared to 46.26% coming from desktops. While considering your audience’s browsing habits, you’ll want to be present in multiple touchpoints (mobile, desktop), to capture their interest when they decide to act on it.
Plan for the future
Set goals and key results for your website’s new look. How many leads are you aiming to generate inbound? How many visitors do you expect to see in the first 3, 6, 12 months, and maybe even the following years? How do you want your audience to feel after visiting your site and how can you communicate this through your content?
Track and test your website’s performance to stay ahead of the changes in user behavior and increase your conversions.
Planned and done correctly, a website redesign is an investment that will drive major growth for your business. A good starting point is to consider balancing functionality with looks while focusing on the value users want from the site.
