If you’re a marketer improving your website’s conversion rate, then you need to have the right tools at your disposal. CRO is one of the most essential techniques you can use to increase conversions from your website visitors, and it’s one that can be implemented in a number of different ways.
In this post, we’ll look at the most popular and essential Conversion Rate Optimization tools, and explain how they can help you grow. Your lead generation efforts won’t go to waste since you’re ensuring higher conversion rates from your website traffic.
Tune in to future articles where we dive deeper into more tools, focusing on A/B testing, heatmaps, screen recorders, polling, user experience, and more.
Project Management Tools
One of the most important aspects of conversion rate optimization is keeping track of your progress.
Whether you’re using a project management tool to plan your work or tracking conversions through data analysis, having an organized system will help improve your workflow and make things easier to manage.
Some great options for project management tools:
Effective Experiment – This software is a go-to for CRO experimentation, which can run numerous experiments simultaneously. It has the ability to avoid spreading communication and projects over different channels and platforms.
Liftmap – This CRO tool helps scale your testing programs. Take a look at their website and dashboard to see how you can improve both work and team collaboration.
Monday – A tried-and-tested tool by Grow Enrollments, this cloud-based platform just makes Mondays more fun! The app makes tracking assignments, deadlines, and work a breeze. The personalization, colors, and AI functions are also a welcome visual treat.
Besides what our team already uses, other popular project management tools you can use include:
- Teamwork
- Asana
- Trello
- Basecamp
Data Analysis Tools
Data is the most valuable currency in Conversion Rate Optimization. Not only do you need to track your ad metrics and conversion rates to make informed decisions, but you also need to understand how users are interacting with your website so you can continually improve it.
And that’s where analytics tools come in handy. These tools allow you to track all your website traffic (including leads and conversions), as well as identify any performance issues affecting your growth.
Some great options for data analysis tools include:
Google Analytics – Does Google Analytics even need an introduction? Founded in 2005, this powerhouse marketing platform tracks real-time data from websites, ads, and the like.
Adobe Analytics (formerly Omniture) – This analytics tool is a competitor of Google Analytics. It mainly targets and does optimization for enterprises. It has a lot of powerful capabilities on hand, from advanced segmentation and customer journey analytics to flow analysis and cross-device analytics.
Heap Analytics (Funnel Analytics) – With powerful analytics tools and an intuitive dashboard, this tool can help track your conversions and performance across multiple channels. From Conversion Rate Optimize, to landing page heatmaps, to just being a delight to your prospects, Heap can be a helping hand to your marketing efforts.
Mixpanel (Funnel Analytics) – Heap and Mixpanel are both more advanced data analysis tools. Mixpanel provides real-time data that helps you understand user behavior in real-time. You can find trends and strike CRO gold with Mixpanel.
Contentsquare (joined with former Clicktale Insight) – If you’re not using this, you’re missing out on one of the most powerful web analytics and conversion optimization tools on the market. Contentsquare lets you track all sorts of conversion data, including CTA placement, scrolls, layout and design, copywriting, and more. You can even use Insights to find and fix common conversion issues.
The best CRO tool is the one you know how to utilize. Use them to improve your landing page, increase your website’s conversion rate, and boost sales. However, to really amp up your growth, you need to use the right tools and have the right strategy to back up your vision.
Contact us today to know more about the kind of strategy that would suit your business.
