Social ads are a type of advertising that uses social media platforms to reach a wider audience. They’re also known as display ads, because they appear on the user’s timelines. They can be incredibly cost-effective when paired with the right strategies.
In this post, we’ll explain everything you need to know about social ads, from the basics to how to make the most of them.
Social Ads in the EDU Industry
If you’re looking for an effective way to reach your target market, social ads should be at the top of your list. They work by targeting people based on their social media posts and interests. This gives you access to a wider audience than traditional advertising methods, which means your ad will be more likely to get noticed and more importantly, clicked.
Think of it this way: almost anyone uses social media at least once a day—from undergraduates, new professionals, unemployed, to parents of K12 students. That’s a lot of time on screen that can be used to build awareness, and eventually convert.
How to create social ads
There’s no specific format for social ads. You can simply write a post that targets your target audience, and include a link to your ad campaign. However, the most common one is having a photo that showcases YOU—your brand, what you offer, your competitive advantage, etc.
You’ll also need to decide which social media platforms you’d like to use for advertising. Think of platforms your potential customers frequent and examine how they use and communicate in said platforms. Once you’ve decided what you want to use, you can begin setting up and launching your ads. Make sure you have the right strategies for each platform.
Tips On How Social Ads work
When a user clicks on your ad, they’re taken to a page where you can provide more information about your product or service, and get people signing up for email updates or subscription offers.
This is an effective way to reach new customers and increase conversion rates. Make sure your social ads are high-quality content that captures users’ attention and entices them to learn about you. Or maybe even share your content!
The trick boils down to making sure you know the pain points and challenges of your audience. Then communicate an effective solution through your copy and collateral.
For more tips on social media marketing and advertising, check out our blog posts:
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