Ad quality score is a diagnostic tool showing how your ads perform based on your competitors’ ads. Knowing this can help you improve your campaigns by driving greater growth with high-performing keywords or spotting weak areas you can work on.
With the rapid development of everything digital, advertising spend also saw an unprecedented growth from the previous years. As such, it's crucial to keep an eye at what makes up the costs and returns of ad campaigns in the EDU space.
In the age of streaming and subscriptions, customer loyalty is the new conversion. It’s the best way for your business to stay in top shape. Instead of going against the fast pace of eLearning, use it to your own advantage to cultivate and retain customer loyalty.
We’re living in the era of hybrid work and learning. It’s not really a surprise that they've come to dominate the modern landscape. Afterall, they offer the best of both worlds and have shown that organizations can adapt to these changes.
The beauty of digital marketing is in its metrics. As the tried and tested adage goes, what can be measured can be improved. This means you can easily spot which parts of your campaigns are lagging behind and as a result, tweak them for greater returns.
For decades, the top choice for students after secondary education was to go to university. With a competitive job market and plenty of education programs to choose from, students are more than happy to explore other options that fit their needs best.
Companies no longer need to sell the idea of bootcamps. Instead, the challenge is to stand out from all other competing organizations so that leads can sign up for your courses.
During the benchmarking stage of the buying cycle, your focus should be on helping the leads address their challenges as they research, which becomes the driving force that persuades them to choose your course.
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