Companies no longer need to sell the idea of bootcamps. Instead, the challenge is to stand out from all other competing organizations so that leads can sign up for your courses.
During the benchmarking stage of the buying cycle, your focus should be on helping the leads address their challenges as they research, which becomes the driving force that persuades them to choose your course.
The launch of Discovery campaigns marks an overturn of Google’s priorities as well as the whole online experience. Discovery showcases topics that the AI deems as interesting based on previous interactions of the user or customer intent signals.
With today’s students given so many learning options, it can be difficult for businesses to stand out. However, with good strategies to back up your online courses, you can generate a sizable amount of traffic that leads to long-term growth.
In the dawn of highly targeted ads, a mistargeted one can backfire on your company quickly. Not only does it generate insignificant conversions, but it can also have negative consequences for your long-term brand recognition and reputation.
Remarketing is different ball game compared to your usual advertising campaigns. Instead of trying to get your audience's attention, you need specialized strategies as you’re showing your ads to people who have already been exposed to your company.
The Great Resignation was prompted by employees seeking greater flexibility and benefits from their current workplaces. However, there is a huge mismatch for companies looking to fill positions due to skill level expectations and requirements.
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