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Digital advertising is all about acquiring conversions and leads. There are plenty of digital metrics used to track the process of converting leads. Cost Per Acquisition bridges this with the need to allocate an ample budget so that campaigns are fully optimized.

Redesigning increases your traffic, amps up conversions, and improves branding, thus fully optimizing your site to the latest design conventions expected by students.

The success of campaigns rely on so many variables. The only way you can really control and measure your progress is by organizing them to their most optimized forms.

Acquiring traffic is only half the journey. The other half should be dedicated to closing the deal. Even A few changes in your site can usher in greater volumes of potential customers.

The education market will keep on moving, changing, and adapting towards outside forces such as technology development and career trends that will transform the face of learning in the coming months and years to come.

Like everything in digital, a balance between the specific and random is crucial. The more keywords there are, the more the ads can be bogged down with details that don’t concern your target audience. This is the reason why properly organized ad groups are paramount to a campaign's success.

Organization is key to a seamless digital advertising experience. After all, with so many factors to consider, the only way to monitor and facilitate improvement is to know which of these elements you can tweak.

It all starts with a click. It’s how we traverse the virtual world, taking us from query to landing page, and from interest to conversion. As such, it’s imperative to know how they work and what you can do to make the most out of them.