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Besides the Glow Flow Report, Google provides other reports that focuses on various aspects of the customer journey. These reports are namely: Behavior Flow, Users Flow, Events Flow, and finally the Acquisition and Conversion Funnel Flow.

Setting up goals is the only true way for success. There are countless ways to go about achieving it but one of the sure-fire ways that Google themselves provide is the Glow Flow Report. It can track information about each step of the your marketing process.

What matters for your Facebook campaigns is not the why but the how. You can lose so many marketing dollars to inefficient strategies. Make sure to align your ads accordingly to the needs of your leads.

You want to make your marketing dollars generate as much profit as possible. The only way to eliminate costs is to be vigilant with all the strategies you employ. It’s a tale of two goals: either to increase your clicks or to decrease your advertising costs.

People are drowning in ads in the digital world. How would you stand out? Balance. There's no shortcut or a tool you can just buy that will make your business successful overnight. The good news is that attaining balance is workable.

You can find an array of ad types to suit your needs in YouTube. With each format comes different strengths you can utilize to make sure your ads are served as efficiently as possible and to the right audience.

YouTube is one of the most popular social media sites, and for a reason. Videos have become the way in which humans primarily communicate. They’re easy to make, accessible, and engaging that's why advertising in this platform has proved to be worth the investment.

In order for any Conversion Rate Optimization campaign to be effective, you need to have clear goals. These goals act as a North Star so you can implement clear and winning strategies. Besides that, micro goals alongside them can aid and speed up the process.