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YouTube is one of the most popular social media sites, and for a reason. Videos have become the way in which humans primarily communicate. They’re easy to make, accessible, and engaging that's why advertising in this platform has proved to be worth the investment.
In order for any Conversion Rate Optimization campaign to be effective, you need to have clear goals. These goals act as a North Star so you can implement clear and winning strategies. Besides that, micro goals alongside them can aid and speed up the process.
Creating consistent success for you campaigns is difficult especially when everyone is competing for everyone else’s limited time and attention. There are factors to help you replicate previous successful campaigns in order to grow and scale your business.
Keyword research is a crucial part of your paid search strategy. Separating keywords into brand and non-brand keywords is one way to categorize them and make the process more manageable. Fine-tuning each keyword to their most optimized form eliminates waste and cost.
In something as life-changing as education, people go to companies that they 100% trust to give them the same value for their investment. You need to pepper your ads, websites, and social media posts with trust signals that help in building your reliability in the eyes of potential learners.
In this day and age of personalization as well as automated ad practices, marketers have the ability to choose from several audience targeting options. These different segments can help you fine-tune your strategies in order to show ads that resonate with your audience.
Google is operating on a mobile-first indexing method. This means adapting from a mere mobile-ready state to a mobile-first setup. A huge part of these strategies is making sure that both desktop and mobile are treated equally.
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