The number of students enrolling in higher education institutions is on the decline. A LinkedIn article reports that in the school year 2022, “1.3 million had disappeared from the enrollment numbers”. This trend is expected to continue this 2023, with fewer students choosing to pursue a traditional college education.
There are a number of factors contributing to this decline in enrollment. One major factor is the increasing cost of tuition and fees. With the cost of a college education continuing to rise, many students are finding it difficult to afford the investment. Additionally, the pandemic has had a significant impact on the economy, leading to financial insecurity and uncertainty for many students and their families.
What can education marketers do to overcome these challenges and continue to attract students to their institutions? Here are a few strategies to consider:
Offer flexible payment options
One way to make education more accessible for students is to offer flexible payment options. This could include deferred tuition payment plans, income-based repayment plans, and scholarships or grants. These options make it easier for students to afford the cost of tuition and fees.
Leverage technology
Technology can be a powerful tool for education marketers. Using platforms like social media, email marketing, and online advertising allows you to reach a wider audience and make it easier for students to learn about your institution. Additionally, you can use technology to offer virtual tours and online Q&A sessions, making it easier for students to get a sense of what it’s like to attend your institution without having to physically visit campus.
Highlight the value of a college education
Work on emphasizing the long-term benefits of a degree, such as higher earning potential and increased job opportunities. By focusing on the value of a college education, you help students see the return on investment they can expect after graduation.
Emphasize career preparation
Students are looking for education that will prepare them for a successful career. By highlighting the career preparation and job placement services you offer, students will see the practical value of a degree from your company.
Foster a sense of community
Education marketers can foster a sense of community on campus by highlighting the social and extracurricular opportunities available to students. This can help students feel more connected to other students and the institution, and encourage them to enroll.
By implementing these strategies, education marketers can overcome the challenges of declining enrollment and continue to attract students to their programs. With a little creativity and the use of technology, it’s possible to reach a wider audience and make education more accessible and appealing to students.
Ready for a partner to help you navigate the education marketing landscape and win over more prospective students? At Grow Enrollments, you get expert insights on your audience’s psyche and access to strategies made specifically for your brand and industry. Let’s talk!
