If there are things that dictate the decade of 2010s, it’d be centered around self-learning, exploration, and development. This was further facilitated by online courses found in social media, especially YouTube. The best of them were able to capitalize their popularity to transform into multi-million education platforms.
First things first: make sure you have a solid foundation for your courses—that there’s a significant need for it and that you have sufficient knowledge to give.
When you’re all set, it’s time to start looking to develop your digital campaigns. Great advertising strategies should fuel interest.
Expanding Your Platform
One of the most well established online courses is Khan Academy. They grew from YouTube video tutorials to a recognized online course platform. If the company decided to remain in YouTube, they wouldn’t be able to do what they’re doing now—teaching students all over the world in a variety of subjects.
However, the road to glory isn’t as easy as it seems. Figuring out the most effective and efficient advertising strategies, understanding audience needs, and surviving in new formats can be a struggle.
As daunting as it may sound, you can start with baby steps. For example, start out with social media ads to lure in new traffic. You’ll be surprised at how much reach you can achieve.
Developing Brand Awareness
When you’ve done that, it’s time to establish your brand. The key is by having a coherent story and selling point that is tied together in all your marketing efforts—from social media ads, to organic videos, to your website, and to your paid search ads.
Displaying A Coherent Story and Selling Point
When you’ve got millions of ads competing for your audience’s attention, it’s not enough to do it well. You’ll benefit from implementing clarity in your branding messages and selling points.
It’s not just with your ads though. You can showcase your uniqueness through social proof—testimonials that highlight your strengths. This will help reel in potential customers who are unsure or undecided. Other ways to stand out are:
- In-person and virtual events
- Sample content
- Variety in course offerings
With so many things we’re doing everyday, it’s easy to get lost in the day-to-day lives of people. That’s why you shouldn’t stop at merely flashing your ads at your audience. In fact, 37% of retargeted customers click the ad. That’s a lot of potential conversions you wouldn’t otherwise have without these ads.
Keep in mind, however, that reminding customers is only half the journey. Make sure that your website and social media are fully optimized so that by the time that audiences visit your page again, each step toward conversion is easy and achievable.
Whatever advertising challenge you’re facing, Grow Enrollments is ready to share our expertise with you. Reach out to us for a free consultation on increasing your conversions.