Voice search is a rapidly growing technology that is changing the way consumers interact with their devices and search for information. An industry forecast by Baidu’s former Chief Data Scientist, Andrew Ng predicts that 50% of all searches will be voice searches by 2020.
The growth potential for voice search ads in the education industry is significant. As more and more students and parents turn to voice assistants to search for information about schools and programs, there is a growing opportunity for education marketers to reach target audiences through voice search ads. Oberlo says 122.7 million Americans will be using voice search in 2021 and TechWyse tracks voice-based ad revenue might reach $19 billion by 2022.
Voice search can also influence enrollment decisions for students and parents. When searching for information about schools or programs, voice search results are often more personalized and locally targeted than traditional text-based search results. This can make it easier for students and parents to find the information they need to make an informed decision about where to attend school. Additionally, voice search allows users to ask more specific, conversational questions, which can provide a more natural, easier, and efficient way of searching and getting information.
You’ll find that voice search is able create more focused and customized ads. It can be set up to provide data on your programs and target the ads to students who are interested in those areas. You can also utilize voice search to deliver information about specific aspects of your business, such as the campus, student life, or financial aid–all designed to make the enrollment process simpler.
Voice search also has the potential to affect brand voice and influence the future of PPC strategies. With voice search, brands need to consider how their message will sound when spoken aloud and optimize their ads accordingly. This means using a more conversational tone and using keywords that are more likely to be used in spoken queries. Additionally, brands will need to consider how their ads will be displayed on voice assistants, such as Amazon’s Alexa or Google Home, and optimize their ads for these platforms.
Through voice search ads, education marketers have the opportunity to reach more students, influence enrollment decisions, and create more targeted and personalized campaigns. As the use of voice search continues to grow, education marketers will need to adapt strategies to take advantage of this technology and stay competitive. And as voice search becomes more prevalent, it is likely that it will play an increasingly important role in shaping the future of education marketing and paid advertising.
