Valentin Kurdov, Author at Grow Enrollments

The Urgent Need for Higher Education to Go Online

The global change brought about by COVID-19 has accelerated many processes that were already in place. Higher education should brace for the beginning of a technology-centric and student-focused future.

Valentin Kurdov

Sr. Account Manager

The Importance of Back-End Data Integration for e-Learning Lead Generation

The lead generation journey for e-Learning businesses involves finding high-quality leads and transforming these leads into loyal customers. Focusing on improving lead quality will improve your return on ad spend.

Valentin Kurdov

Sr. Account Manager

The Easiest Way To Increase Your Search Ads Relevance

One of the best tricks in the book to increase search ads relevance is to use something called “granular headline 1s”. Granular headline 1s refers to matching the headline 1s in our PPC ad copy to the keywords we have selected on an individual basis.

Valentin Kurdov

Sr. Account Manager

The Future of Reopening Campuses – Why Colleges Worry They Might Get Sued

Colleges want to reopen their campuses at the latest for the fall class of 2020 but there is now the worry of the legal liabilities they will face if students get sick while attending classes. There is the possibility that education institutions can get sued if this is to happen.

Valentin Kurdov

Sr. Account Manager

How To Get The Pressure Off Your Sales Reps

Bad leads are frustrating from a sales perspective but they’re usually much cheaper than good quality leads. The problem, however, is that a large number of bad quality leads causes disruption in your sales process.

Valentin Kurdov

Sr. Account Manager

What 2020 Fall Semesters Are Going to Look Like in Time of Corona

There is one thing on the minds of many education institutions right now, and that is what is going to happen to their fall semesters that are scheduled to start a few months from now. The truth is that nobody really knows. What we do know is that it will largely depend on how the COVID-19 situation develops over time.

Valentin Kurdov

Sr. Account Manager

The Future of Online Classes Post COVID-19

The E-Learning industry is definitely a beneficiary from the COVID-19 situation. In this article, we’ll explore data to back up this inference and try to look on the bright side.

Valentin Kurdov

Sr. Account Manager

The Top PPC KPIs for the Education Industry

Having the right account structure and optimizing your campaigns accordingly is extremely important. However, the key is not to optimize everything, but to optimize the right things. This article will talk about what KPIs we should be looking at when making strategic decisions and allocating budgets.

Valentin Kurdov

Sr. Account Manager

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Valentin Kurdov

Posts by Valentin Kurdov

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