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Rox Velarde

Posts by Rox Velarde

Voice search is a rapidly growing technology that is changing the way consumers interact with their devices and search for information. An industry forecast predicts that 50% of all searches will be voice searches in the future.
Education marketers are in the business of selling dreams. You are selling an experience and the intangible values that come with earning a degree or certification such as an entry to a highly-sought after industry or starting brand new career.
The number of students enrolling in higher education institutions is on the decline. A LinkedIn article reports that in the school year 2022, “1.3 million had disappeared from the enrollment numbers”. This trend is expected to continue this 2023, with fewer students choosing to pursue a traditional college education.
Today, artificial intelligence is rapidly becoming an integral part of the digital marketing space as an ingredient to creating business growth. Businesses using AI are able to improve their customer targeting, personalization, and automation efforts, resulting in increased efficiency and profitability.
Every year, the human attention span goes down by 88 percent. Although the internet has opened the world up for lightning-quick access to information and global connectedness, it’s also become increasingly harder to hold your audience’s attention long enough to start a conversation. Or sell a service.

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