Voice search is a rapidly growing technology that is changing the way consumers interact with their devices and search for information. An industry forecast predicts that 50% of all searches will be voice searches in the future.
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Rox Velarde
Posts by Rox Velarde
The delivery of education has transformed within recent years. Enter Artificial Intelligence; it has the potential to revolutionize the way students learn and how education is marketed.
Education marketers are in the business of selling dreams. You are selling an experience and the intangible values that come with earning a degree or certification such as an entry to a highly-sought after industry or starting brand new career.
Customers reduce the risk of unsatisfactory purchases by benchmarking others’ buying experiences. In the education industry, however, using influencers as a marketing strategy is a relatively new growth avenue.
The number of students enrolling in higher education institutions is on the decline. A LinkedIn article reports that in the school year 2022, “1.3 million had disappeared from the enrollment numbers”. This trend is expected to continue this 2023, with fewer students choosing to pursue a traditional college education.
Today, artificial intelligence is rapidly becoming an integral part of the digital marketing space as an ingredient to creating business growth. Businesses using AI are able to improve their customer targeting, personalization, and automation efforts, resulting in increased efficiency and profitability.
Community building is a brand growth strategy with a hyperfocus on the “it’s about them, not you” approach. Household-name brands are masters in creating campaigns that capitalize on the hardwired, human need for connection and recognition.
Every year, the human attention span goes down by 88 percent. Although the internet has opened the world up for lightning-quick access to information and global connectedness, it’s also become increasingly harder to hold your audience’s attention long enough to start a conversation. Or sell a service.
