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Preston Kwok

Preston Kwok, aka PK, is living in beautiful Salt Lake City Utah, where he currently can’t buy his favorite food because it’s a Sunday….

When he isn’t busy cooking up the next big idea, he’s either enjoying quality time with his amazing wife and son, working on his cars (fast and furious style), optimizing his game on the golf course, or cooking up the best Japanese food you can find in the state of Utah.

With over 10 years of full funnel digital marketing experience, helping businesses grow their online revenues, and 32 years of keeping it real.

By day, he helps enroll more qualified students for less dollars through paid media, by night, he helps keep his 3 year old son alive. Not all hero’s wear capes.

Posts by Preston Kwok

Companies no longer need to sell the idea of bootcamps. Instead, the challenge is to stand out from all other competing organizations so that leads can sign up for your courses.
The launch of Discovery campaigns marks an overturn of Google’s priorities as well as the whole online experience. Discovery showcases topics that the AI deems as interesting based on previous interactions of the user or customer intent signals.
With today’s students given so many learning options, it can be difficult for businesses to stand out. However, with good strategies to back up your online courses, you can generate a sizable amount of traffic that leads to long-term growth.
In the dawn of highly targeted ads, a mistargeted one can backfire on your company quickly. Not only does it generate insignificant conversions, but it can also have negative consequences for your long-term brand recognition and reputation.
Remarketing is different ball game compared to your usual advertising campaigns. Instead of trying to get your audience's attention, you need specialized strategies as you’re showing your ads to people who have already been exposed to your company.
ot all keywords are made equal. You can bid to as many keywords as you can possibly think of but that won’t guarantee sustainable returns to keep your business growing.
The Great Resignation was prompted by employees seeking greater flexibility and benefits from their current workplaces. However, there is a huge mismatch for companies looking to fill positions due to skill level expectations and requirements.

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