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Preston Kwok

Preston Kwok, aka PK, is living in beautiful Salt Lake City Utah, where he currently can’t buy his favorite food because it’s a Sunday….

When he isn’t busy cooking up the next big idea, he’s either enjoying quality time with his amazing wife and son, working on his cars (fast and furious style), optimizing his game on the golf course, or cooking up the best Japanese food you can find in the state of Utah.

With over 10 years of full funnel digital marketing experience, helping businesses grow their online revenues, and 32 years of keeping it real.

By day, he helps enroll more qualified students for less dollars through paid media, by night, he helps keep his 3 year old son alive. Not all hero’s wear capes.

Posts by Preston Kwok

Organization is key to a seamless digital advertising experience. After all, with so many factors to consider, the only way to monitor and facilitate improvement is to know which of these elements you can tweak.
With the rapid development of everything digital, advertising spend also saw an unprecedented growth from the previous years. As such, it's crucial to keep an eye at what makes up the costs and returns of ad campaigns in the EDU space.
In the age of streaming and subscriptions, customer loyalty is the new conversion. It’s the best way for your business to stay in top shape. Instead of going against the fast pace of eLearning, use it to your own advantage to cultivate and retain customer loyalty.
We’re living in the era of hybrid work and learning. It’s not really a surprise that they've come to dominate the modern landscape. Afterall, they offer the best of both worlds and have shown that organizations can adapt to these changes.
The beauty of digital marketing is in its metrics. As the tried and tested adage goes, what can be measured can be improved. This means you can easily spot which parts of your campaigns are lagging behind and as a result, tweak them for greater returns.
For decades, the top choice for students after secondary education was to go to university. With a competitive job market and plenty of education programs to choose from, students are more than happy to explore other options that fit their needs best.

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