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Preston Kwok

Preston Kwok, aka PK, (pronunciation is much easier than it looks) is living in beautiful Salt Lake City Utah, where he currently can’t buy his favorite food because it’s a Sunday….

When he isn’t busy cooking up the next big idea, he’s either enjoying quality time with his amazing wife, son, and daughter, working on his cars (fast and furious style), optimizing his game on the golf course, or cooking up the best Japanese food you can find in the state of Utah.

With over 10 years of full-funnel digital marketing experience, helping businesses grow their online revenues, and 32 years of keeping it real.

By day, he helps enroll more qualified students for less dollars through paid media, by night, he helps keep his carbon copy kiddos fed and happy. Not all heroes wear capes.

Posts by Preston Kwok

Improving Ad Campaign Inefficiencies
Unlike traditional advertising, a big bulk of digital advertising falls under automated bidding. However, a bulk of campaigns will still have inefficiencies at every stage. Educate yourself to watch out for these inefficiencies and minimize their effects.
Online Advertising Budgets
Advertising spending is predicted to rise in the coming years. It will account for so many changes and innovations to come in the industry as competition will be all the more fierce. With everyone growing their advertising spend, the one way to surely stand out is to enact the best strategies so that you’d get as much as you can for every dollar you expend.
Google’s Different Flow Reports
Besides the Glow Flow Report, Google provides other reports that focuses on various aspects of the customer journey. These reports are namely: Behavior Flow, Users Flow, Events Flow, and finally the Acquisition and Conversion Funnel Flow.
Google’s Glow Flow Report
Setting up goals is the only true way for success. There are countless ways to go about achieving it but one of the sure-fire ways that Google themselves provide is the Glow Flow Report. It can track information about each step of the your marketing process.
Facebook Ads
What matters for your Facebook campaigns is not the why but the how. You can lose so many marketing dollars to inefficient strategies. Make sure to align your ads accordingly to the needs of your leads.
Top Cost Per Click Strategies
You want to make your marketing dollars generate as much profit as possible. The only way to eliminate costs is to be vigilant with all the strategies you employ. It’s a tale of two goals: either to increase your clicks or to decrease your advertising costs.
YouTube Ad Formats
You can find an array of ad types to suit your needs in YouTube. With each format comes different strengths you can utilize to make sure your ads are served as efficiently as possible and to the right audience.
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