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Kimberly Ramos

Posts by Kimberly Ramos

A/B testing is an optimization technique that examines which version of your page yields higher conversion rates. By comparing these rates, you can determine which version of your page is more successful and use this information to improve it further.
In the digital world, landing pages serve as the first introduction of people to your company. It’s how they turn from an audience—be it from social media, newsletters, display ads, videos—to a potential customer. Common mistakes made in the landing page can detract from these resources that would have otherwise resulted in conversion dollars.

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