Jared Prazen, Author at Grow Enrollments

The Rise of e-Learning Programs vs Traditional Colleges

Even before COVID-19 forced nearly all schools to transition with little notice to an online learning format, cracks had started to show in the public regard for educational institutions that have long been regarded as a non-negotiable step in the pursuit of a successful career and life.

Jared Prazen

Sr. Account Manager

3 Important Trends Driving e-Learning Growth

Well before COVID-19, 2020 was set to be a year of significant growth and change in the e-Learning space. In this article, we take a brief look at a handful of the trends driving these changes.

Jared Prazen

Sr. Account Manager

3 Reasons Why Education Companies Must Embrace Online Learning As the Future

Since long before COVID-19 reared its head in the world, students in the pursuit of knowledge across a broad range of topics have been gravitating towards obtaining that knowledge online. While there are many factors driving this trend, the pandemic shutdown will likely serve only to accelerate it.

Jared Prazen

Sr. Account Manager

How To Start With Automated Bidding for E-Learning Programs

Google will always have a great deal more information about the person searching than we do. If we can use Google’s advanced AI and machine learning to better inform our bidding, that can lead to some impressive campaign results.

Jared Prazen

Sr. Account Manager

How To Structure Your Paid Search Account to Make the Best Use of Match Types

When marketing an E-Learning program via paid search on Google Ads or Bing, your account structure sets the foundation for how your campaigns will be managed, and ultimately how well they are set up for success.

Jared Prazen

Sr. Account Manager

How To Increase E-Learning Enrollment by Improving Personalization

With the ever-growing interest in E-Learning, it seems that new companies are entering the space every day and looking to carve out a niche for themselves. One thing that we often see missing in early marketing efforts is effective personalization.

Jared Prazen

Sr. Account Manager

5 Marketing Strategies for Online Learning Programs

The growing popularity of online learning presents both an opportunity and a challenge for the providers of E-Learning programs.

Jared Prazen

Sr. Account Manager

The Power of Back-End Data Integration in Education Marketing

One of the key enhancements that has made this possible is the practice of back-end data integration. As important as this is for all kinds of business models, it is equally or more important for marketers in the education space.

Jared Prazen

Sr. Account Manager

+1-877-887-4812

Jared Prazen

Posts by Jared Prazen

Subscribe to the Grow Enrollments Podcast