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Benjamin Arabov has been in the business of making industry-leading wins in the digital marketing space for the last 10 years.

In 2016, he founded Grow Enrollments – which started on a humble capital investment of $1,500. In 2020, the company passed $6 million in revenue. Shortly after, Ben earned the coveted ​​Forbes 30under30 award for 2021.

These days, you can find Benjamin at his desk with 6 screens or chatting with his badass crew of ads-obsessed marketers.

Posts by Growenrollments

How Is Voice Search Changing Education Marketing?
Voice search is a rapidly growing technology that is changing the way consumers interact with their devices and search for information. An industry forecast predicts that 50% of all searches will be voice searches in the future.
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Growenrollments

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The Weight of Emotion in Education Marketing
Education marketers are in the business of selling dreams. You are selling an experience and the intangible values that come with earning a degree or certification such as an entry to a highly-sought after industry or starting brand new career.
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Growenrollments

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Influencer Marketing for the Education Space
Customers reduce the risk of unsatisfactory purchases by benchmarking others’ buying experiences. In the education industry, however, using influencers as a marketing strategy is a relatively new growth avenue.
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Growenrollments

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Overcoming Declining Enrollment Rates in 2023
The number of students enrolling in higher education institutions is on the decline. A LinkedIn article reports that in the school year 2022, “1.3 million had disappeared from the enrollment numbers”. This trend is expected to continue this 2023, with fewer students choosing to pursue a traditional college education.
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Growenrollments

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The Emergence of AI and Its Influence on Education Marketing
Today, artificial intelligence is rapidly becoming an integral part of the digital marketing space as an ingredient to creating business growth. Businesses using AI are able to improve their customer targeting, personalization, and automation efforts, resulting in increased efficiency and profitability.
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Growenrollments

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Community Building as a Growth Marketing Strategy
Community building is a brand growth strategy with a hyperfocus on the “it’s about them, not you” approach. Household-name brands are masters in creating campaigns that capitalize on the hardwired, human need for connection and recognition.
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Growenrollments

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The Human Attention Span & Its Digital Marketing Implications
Every year, the human attention span goes down by 88 percent. Although the internet has opened the world up for lightning-quick access to information and global connectedness, it’s also become increasingly harder to hold your audience’s attention long enough to start a conversation. Or sell a service.
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Growenrollments

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