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A/B Testing Tools: Your One-Stop Shop Guide

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First Things First: What Is A/B Testing?

A/B testing is an optimization technique that can be used to improve the conversion rate on your website.

When you run an A/B test, you divide your website’s traffic into two groups: the treatment group and the control group. The treatment group is given the option to view a different version of your page, while the control group continues to view the version they’re currently viewing.

The goal of A/B testing is to see which version of your page (either the treatment or control) yields higher conversion rates. By comparing these rates, you can determine which version of your page is more successful and use this information to improve it further.

In our Part I of our CRO Tools series, we discuss the basic ones that you need to kickstart your website changes.

Why do A/B Testing?

A/B testing can be an effective way to increase conversion rates on your website by making sure that the content on your pages is relevant and engaging. It can also help you identify problems that may be preventing people from talking about your content or contacting you. By addressing these issues, you can increase interaction and ultimately generate more leads for your business.

All Right, I’m Ready To Do A/B Testing. Where Do I Start?

Our CRO Director, Max, shares some of his favorite CRO A/B Testing tools:

Traditional AB testing tools:

Google Optimize

a web analytics and testing tool that “helps online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction.”


Like its name, Convert is all about transforming the website experience so that your potential customers are on board with what you have to offer.

AB Tasty

Yum! There’s nothing more satisfying than well-planned and executed CRO strategies. AB Tasty offers help so you can build better websites, apps, software, and experiences.

Zoho Pagesense

This platform is all about personalization; using data on user behavior to improve the overall website experience.

Adobe Target

The best thing about this is their use of Artificial Intelligence to help with your optimization efforts.


Kameleon’s tagline is to “Make every customer experience better” through intuitive A/B testing procedures.

Oracle Maxymiser

The great thing about Maxymiser is their visual platform, which makes collaboration between technical and nontechnical folks easy.

Specialized AB testing tools:


They’re all about keeping your Conversion Rate Optimization efforts user-friendly and manageable. If you’re a beginner in CRO, this might be perfect for you!


Provides high-quality templates for lead forms that you can test.


This platform is great for testing popups and banners, which are important to having a good website experience.


As their name suggests, Clickfunnel is all about designing and testing full marketing funnels. You can utilize this tool rom the very first user interaction to conversion.


A Customer-Managed Relationship tool, it also provides A/B testing. Perfect for your e-mails, for example.

Landing Page builders with AB testing feature:

For when you just want a one-and-done website to get your digital marketing efforts going.

These tools are very easy to use and will help you with achieving your business goals. Stay tuned for more campaign-enhancing tips from Grow Enrollments’s experts. We’re in the business of growing education companies.

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