Landing pages are the first pages potential customers see on your website. They’re a vital part of the conversion process; if they’re not done well, you can lose a lot of potential leads. That’s why ensuring that your landing page is user-friendly and well-designed is non-negotiable.
In this blog post, we’ll explain 3 simple steps that will help you make your landing page more effective.
Tweak. Test. Tweak Again.
The two most important thing you should remember is that landing pages are there to:
- Communicate with prospects
- Connect prospects to solutions to their needs and challenges
You’ll need clear and concise language to convert more visitors into leads. The landing page isn’t the place to flex (although it can be good to feature some achievements and well-known clients!). It’s the place to persuade and it’s only possible when you put yourself in the shoes of your visitors.
What are they looking for? Their hardships? Their concerns?
Not only that, this page should be compelling enough so that visitors feel free to navigate through the rest of the website. This is why one of the best practices is to have multiple landing pages depending on the audience.
A ready-to-convert individual would look for different things than someone who’s just browsing through. Once you have a content marketing strategy in place, the next step is to test and tweak it until it’s perfect.
Check All Elements For Clarity and Efficiency
A webpage comprises many things. Some of these include:
- Webpage copy such as headlines
- Pictures and videos
- Call-to-action buttons
When these elements are optimized, their effects would eventually add up to a smooth-sailing website. Each visitor is different, yes, but you have to utilize the power of storytelling. Think of the landing page as the first page of a story. You want to make sure that every journey or detour they take, every click, is worth their time.
The way you talk about your product or service has to be as engaging as any story out there. This can be done through:
- Short and easy-to-understand writing
- Insightful content
Anything else and you risk losing would-be customers.
Other than the copy, always make sure that all visual elements like images are high quality and easy to download. Additionally, keep the page concise and use simple language that visitors can understand. Make sure the page is navigable and takes users through your conversion process as easy as possible.
The layout should be user-friendly and attractive enough to capture the visitor’s attention. This can be ensured through:
- Creative layout
- Color scheme
- Image placement
- Page harmony and connection with the brand
The design should also convey the message you are trying to send to potential customers which leads us to number three.
Reflect Your Objectives on the Writing
FOCUS! This is a vital ingredient for any successful landing page. This is what tips a not-so-sure customer into going all in. This focus should be prioritized and reflected in all aspects of the page and all the elements. This will determine whether what you offer actually appeals to and results in people taking action.
Your pages should be designed with specific goals in mind. This also makes it easier to determine the success of your strategies and measure progress since you have an expected outcome.
Creating a landing page that is effective for conversion rate optimization (CRO) can be a daunting task. However, by following the 3 simple steps outlined in this blog, you can create a page that converts visitors into customers. Make sure to test the page out before finalizing the design, as small changes can make a big difference.
Stick to the basics and you’ll be on your way to creating a conversion-friendly landing page in no time. Or be ambitious and generate more conversions when the proper foundations and strategies are in place.
Our team at Grow Enrollments would be more than happy to help you create education marketing campaigns guaranteed to scale your brand sustainably.