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Guides & Industry Reports

Virality is no longer an icing to a metaphorical marketing campaign. It has become a must in order to survive this digital-first world whether you're a multinational company or a new business.
You can’t expect to be a master of CRO at the snap of your fingers. However, anything can be mastered with enough effort and knowledge. Equipping yourself with the knowledge of how to do effective A/B testing can do wonders in improving your conversion rates.
Even the most seasoned marketers make mistakes. The good news is that good CRO is a science and art, one which experts can use to help you improve your campaigns and websites. In an effort to save you resources, our team came together to lay out the most common CRO pitfalls.
Any well-designed website or application must include user experience and user interface. Website visitors may become irritated and leave if the UX is poorly constructed, while inefficiency may result if the UI is poorly constructed.
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