Guides & Industry Reports

Virality is no longer an icing to a metaphorical marketing campaign. It has become a must in order to survive this digital-first world whether you're a multinational company or a new business.

As of November 2022, Google released a number of new features that will surely change the way we do Search. Here are some of the most pressing changes you need to be aware of right now.

You can’t expect to be a master of CRO at the snap of your fingers. However, anything can be mastered with enough effort and knowledge. Equipping yourself with the knowledge of how to do effective A/B testing can do wonders in improving your conversion rates.

Even the most seasoned marketers make mistakes. The good news is that good CRO is a science and art, one which experts can use to help you improve your campaigns and websites. In an effort to save you resources, our team came together to lay out the most common CRO pitfalls.

PPC remains a top choice for growth strategies because of how advanced its targeting has become, allowing businesses to reach their intended audiences at a more efficient and effective rate than ever before.

Any well-designed website or application must include user experience and user interface. Website visitors may become irritated and leave if the UX is poorly constructed, while inefficiency may result if the UI is poorly constructed.

For your website, especially your landing pages, you can tweak little changes that add and result in massive changes in conversion rates. Here, the Grow Enrollments team give you quick, low-hanging fruits that you can easily do for your website upgrade.

For any website to be engaging and persuasive, it needs to utilize copy and design fundamentals. In this article, we'll go over the most essential aspects of writing and design, as well as guidelines to help you create a successful site.