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Community building is a brand growth strategy with a hyperfocus on the “it’s about them, not you” approach. Household-name brands are masters in creating campaigns that capitalize on the hardwired, human need for connection and recognition.
Every year, the human attention span goes down by 88 percent. Although the internet has opened the world up for lightning-quick access to information and global connectedness, it’s also become increasingly harder to hold your audience’s attention long enough to start a conversation. Or sell a service.
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