Guides & Industry Reports

Community building is a brand growth strategy with a hyperfocus on the “it’s about them, not you” approach. Household-name brands are masters in creating campaigns that capitalize on the hardwired, human need for connection and recognition.

In the span of a single year, so many things have changed for the advertising landscape. So whether you like it or not, you’d have to contend with the trends and changes in order for you to succeed in your marketing and enrollment efforts this year.

Every year, the human attention span goes down by 88 percent. Although the internet has opened the world up for lightning-quick access to information and global connectedness, it’s also become increasingly harder to hold your audience’s attention long enough to start a conversation. Or sell a service.

A true data driven approach involves more than flashy numbers and simple statistics. In order to harness this superpower, you need to be knowledgeable at the basics of CRO just as much as its high-level techniques and strategies.

2022 is coming to a close. How well-prepared are you for the coming year? We’ve put together some of the biggest challenges higher education companies have to contend with in 2023.

This is the era of videos–from YouTube educational videos, to short and snappy TikTok clips, to the eye-catching reels of Instagram. As such, you need to maximize your video sources in order to generate more traffic.

New year, new strategies! With a CRO audit for the new year, you'll be able to dentify and fix errors and inefficiencies resulting in more enrollments down the line.

Social media marketers are well aware of the never-ending process of catching and holding people’s attention. To ease this burden, we’ve put together a list of effective social media strategies marketers often don’t make the most out of.