Guides & Industry Reports

Twitter allows you to quickly and easily share news, updates, and insights with your followers. In this blog post, we'll discuss some of the best capabilities of Twitter in advertising for your business.

Education marketing is the combined efforts of educational institutions to promote their programs, courses, and services to potential students and their families. With the increasing competition in the education sector, marketing has become a crucial aspect of attracting and retaining students.

Voice search is a rapidly growing technology that is changing the way consumers interact with their devices and search for information. An industry forecast predicts that 50% of all searches will be voice searches in the future.

Customers reduce the risk of unsatisfactory purchases by benchmarking others’ buying experiences. In the education industry, however, using influencers as a marketing strategy is a relatively new growth avenue.

The number of students enrolling in higher education institutions is on the decline. A LinkedIn article reports that in the school year 2022, “1.3 million had disappeared from the enrollment numbers”. This trend is expected to continue this 2023, with fewer students choosing to pursue a traditional college education.

Trust is a crucial element in digital advertising, as it can greatly impact the effectiveness and long-term success of a campaign. When consumers trust an advertiser, they are more likely to engage with an ad and ultimately make a purchase or take the desired action.

Today, artificial intelligence is rapidly becoming an integral part of the digital marketing space as an ingredient to creating business growth. Businesses using AI are able to improve their customer targeting, personalization, and automation efforts, resulting in increased efficiency and profitability.

When it comes to digital advertising, the debate between quality and quantity can be summarized as the trade-off between reaching a large audience and reaching a small but highly targeted, engaged audience.