Find out how we will double your enrollments

Google Ads Strategies

Covid-19 has forced colleges and universities all over the country to close their campuses. As a result, search volume for e-learning platforms currently exceeds volume for on-campus options by a massive margin.
With quarantines and shutdowns in place, there has also been a global increase in computer and Internet use. Many schools have swapped to work/learn from home systems. As marketers in the education space, it is imperative for us to analyze and understand the shifting trends in the mindsets of students and prospective students.
One big mistake that many marketers make is treating all industries the same and applying similar strategies to very different businesses. The education sector is very different from other industries and therefore must be treated differently when approaching and executing ad copy.
Get education digital marketing content straight to your inbox
Latest Podcasts

Subscribe to the Grow Enrollments Podcast