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Google Ads Strategies

Covid-19 has forced colleges and universities all over the country to close their campuses. As a result, search volume for e-learning platforms currently exceeds volume for on-campus options by a massive margin.
With quarantines and shutdowns in place, there has also been a global increase in computer and Internet use. Many schools have swapped to work/learn from home systems. As marketers in the education space, it is imperative for us to analyze and understand the shifting trends in the mindsets of students and prospective students.
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