Google Ads Strategies

How to Get the Most Out of Audience Targeting in Education Paid Search

For educational institutions running sizable campaigns on Google Ads, audiences should be viewed as a critical component for maintaining a competitive edge and boosting profitability, especially for student acquisition campaigns.

Jared Prazen

Sr. Account Manager

The Google Ads Lead Form Extension

The lead form ad extension is a new feature by Google Ads. It allows you to capture leads straight from your ads, before the user even lands on your landing page.

Valentin Kurdov

Sr. Account Manager

7 Things B2B Marketing Can Teach You about PPC In Education

When you start a job in business or marketing, two of the first terms you learn are “B2B” and “B2C.” B2B stands for “business-to-business,” whereas B2C stands for “business-to-consumer.”

Mia Percela

Sr. Account Manager

How To Collect Clean Data In Your Digital Marketing Efforts

We often encounter clients with very messy data when it comes to CRM systems. Messy data is hard to pull, sort, organize, and analyze. Thankfully, there are several solutions to this widespread but often overlooked problem.

Valentin Kurdov

Sr. Account Manager

8 Visual Google Ads Reports to Enhance Your Education Marketing

Optimizations can have unintended consequences, and with so many ways to look at your data, those consequences can easily go unnoticed or become very difficult to detect. Given the competitive nature of the education marketing space, you need every edge you can get.

Jared Prazen

Sr. Account Manager

How eLearning Organizations Can Drive Profitable Enrollments at Scale With Google Ads in 2020

How to Enroll High Quality Students, Stand Out From the Competition and Become the Obvious Choice In Your Market

Preston Kwok

The Education Industry Guide to Granular PPC Lead Tracking

The more accurately we can track our leads, the more accurately we can calculate their profitability. Having the data reveals the true drivers of enrollments and will ultimately determine what generates profit as well.

Valentin Kurdov

Sr. Account Manager

The Education Industry Guide to Tackling the Growing PPC Competition

We often hear from our clients as well as guests on our education podcast that one of their main challenges is the growing competition in Pay Per Click.

Valentin Kurdov

Sr. Account Manager

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