Google Ads Strategies

How Are Future Students Approaching Online vs Campus Education

Covid-19 has forced colleges and universities all over the country to close their campuses. As a result, search volume for e-learning platforms currently exceeds volume for on-campus options by a massive margin.

Michal Dzieciolowski

Agency Lead

The Effect of COVID-19 on Education Trends

With quarantines and shutdowns in place, there has also been a global increase in computer and Internet use. Many schools have swapped to work/learn from home systems. As marketers in the education space, it is imperative for us to analyze and understand the shifting trends in the mindsets of students and prospective students.

Michal Dzieciolowski

Agency Lead

5 Most Common Mistakes in Higher Education PPC Marketing

PPC marketing can be a highly effective and cost-efficient tool for the education space but there are many components for a successful campaign. Unfortunately, this level of complexity also creates more areas for mistakes.

Mia Percela

Sr. Account Manager

How to Get the Most Out of Audience Targeting in Education Paid Search

For educational institutions running sizable campaigns on Google Ads, audiences should be viewed as a critical component for maintaining a competitive edge and boosting profitability, especially for student acquisition campaigns.

Jared Prazen

Sr. Account Manager

The Google Ads Lead Form Extension

The lead form ad extension is a new feature by Google Ads. It allows you to capture leads straight from your ads, before the user even lands on your landing page.

Valentin Kurdov

Sr. Account Manager

7 Things B2B Marketing Can Teach You about PPC In Education

When you start a job in business or marketing, two of the first terms you learn are “B2B” and “B2C.” B2B stands for “business-to-business,” whereas B2C stands for “business-to-consumer.”

Mia Percela

Sr. Account Manager

How To Collect Clean Data In Your Digital Marketing Efforts

We often encounter clients with very messy data when it comes to CRM systems. Messy data is hard to pull, sort, organize, and analyze. Thankfully, there are several solutions to this widespread but often overlooked problem.

Valentin Kurdov

Sr. Account Manager

8 Visual Google Ads Reports to Enhance Your Education Marketing

Optimizations can have unintended consequences, and with so many ways to look at your data, those consequences can easily go unnoticed or become very difficult to detect. Given the competitive nature of the education marketing space, you need every edge you can get.

Jared Prazen

Sr. Account Manager

Get education digital marketing content straight to your inbox

+1-877-887-4812

Categories

Subscribe to the Grow Enrollments Podcast