Covid-19 has forced colleges and universities all over the country to close their campuses. As a result, search volume for e-learning platforms currently exceeds volume for on-campus options by a massive margin.
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With quarantines and shutdowns in place, there has also been a global increase in computer and Internet use. Many schools have swapped to work/learn from home systems. As marketers in the education space, it is imperative for us to analyze and understand the shifting trends in the mindsets of students and prospective students.
PPC marketing can be a highly effective and cost-efficient tool for the education space but there are many components for a successful campaign. Unfortunately, this level of complexity also creates more areas for mistakes.
For educational institutions running sizable campaigns on Google Ads, audiences should be viewed as a critical component for maintaining a competitive edge and boosting profitability, especially for student acquisition campaigns.
When you start a job in business or marketing, two of the first terms you learn are “B2B” and “B2C.” B2B stands for “business-to-business,” whereas B2C stands for “business-to-consumer.”
We often encounter clients with very messy data when it comes to CRM systems. Messy data is hard to pull, sort, organize, and analyze. Thankfully, there are several solutions to this widespread but often overlooked problem.
Optimizations can have unintended consequences, and with so many ways to look at your data, those consequences can easily go unnoticed or become very difficult to detect. Given the competitive nature of the education marketing space, you need every edge you can get.
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