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Google Ads Strategies

Though online platforms are currently experiencing a massive influx of activity due to Covid-19, this is not preventing innovation and necessary modifications from occurring in the E-Learning space.
A prospective student might have as many as 1,000 interactions with different ads, websites, YouTube videos, and other forms of content before filling out their first lead form. If you truly know your audience, you can create quality content that provides real value.
Search Query Reports, or SQR’s for short, are reports you download straight from your Google Ads account. These reports will show you which queries or “search terms” your keywords triggered while advertising.
Having the right account structure and optimizing your campaigns accordingly is extremely important. However, the key is not to optimize everything, but to optimize the right things. This article will talk about what KPIs we should be looking at when making strategic decisions and allocating budgets.
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