Google Ads Strategies

7 E-Learning trends to look out for in 2020 and beyond

Though online platforms are currently experiencing a massive influx of activity due to Covid-19, this is not preventing innovation and necessary modifications from occurring in the E-Learning space.

Michal Dzieciolowski

Agency Lead

5 Tips for getting started with advertising on YouTube

A prospective student might have as many as 1,000 interactions with different ads, websites, YouTube videos, and other forms of content before filling out their first lead form. If you truly know your audience, you can create quality content that provides real value.

Mia Percela

Sr. Account Manager

The 8 Steps of SQR’s in E-Learning

Search Query Reports, or SQR’s for short, are reports you download straight from your Google Ads account. These reports will show you which queries or “search terms” your keywords triggered while advertising.

Marc Berolo

Sr. Account Manager

5 Marketing Strategies for Online Learning Programs

The growing popularity of online learning presents both an opportunity and a challenge for the providers of E-Learning programs.

Jared Prazen

Sr. Account Manager

The Future of Online Classes Post COVID-19

The E-Learning industry is definitely a beneficiary from the COVID-19 situation. In this article, we’ll explore data to back up this inference and try to look on the bright side.

Valentin Kurdov

Sr. Account Manager

The Power of Back-End Data Integration in Education Marketing

One of the key enhancements that has made this possible is the practice of back-end data integration. As important as this is for all kinds of business models, it is equally or more important for marketers in the education space.

Jared Prazen

Sr. Account Manager

The Top PPC KPIs for the Education Industry

Having the right account structure and optimizing your campaigns accordingly is extremely important. However, the key is not to optimize everything, but to optimize the right things. This article will talk about what KPIs we should be looking at when making strategic decisions and allocating budgets.

Valentin Kurdov

Sr. Account Manager

How To Best Promote Your Online Course On YouTube

It’s important to note that when we talk about e-learning, we’re not just talking about higher education. There has also been a significant increase in demand for online courses in cooking, photography, yoga, etc.

Mia Percela

Sr. Account Manager

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