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The growing popularity of online learning presents both an opportunity and a challenge for the providers of E-Learning programs.
Having the right account structure and optimizing your campaigns accordingly is extremely important. However, the key is not to optimize everything, but to optimize the right things. This article will talk about what KPIs we should be looking at when making strategic decisions and allocating budgets.
With quarantines and shutdowns in place, there has also been a global increase in computer and Internet use. Many schools have swapped to work/learn from home systems. As marketers in the education space, it is imperative for us to analyze and understand the shifting trends in the mindsets of students and prospective students.
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