The growing popularity of online learning presents both an opportunity and a challenge for the providers of E-Learning programs.
Jared Prazen
Sr. Account Manager
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Google Ads Strategies
The E-Learning industry is definitely a beneficiary from the COVID-19 situation. In this article, we’ll explore data to back up this inference and try to look on the bright side.
Valentin Kurdov
Sr. Account Manager
One of the key enhancements that has made this possible is the practice of back-end data integration. As important as this is for all kinds of business models, it is equally or more important for marketers in the education space.
Jared Prazen
Sr. Account Manager
Having the right account structure and optimizing your campaigns accordingly is extremely important. However, the key is not to optimize everything, but to optimize the right things. This article will talk about what KPIs we should be looking at when making strategic decisions and allocating budgets.
Valentin Kurdov
Sr. Account Manager
It’s important to note that when we talk about e-learning, we’re not just talking about higher education. There has also been a significant increase in demand for online courses in cooking, photography, yoga, etc.
Mia Percela
Sr. Account Manager
Covid-19 has forced colleges and universities all over the country to close their campuses. As a result, search volume for e-learning platforms currently exceeds volume for on-campus options by a massive margin.
Michal Dzieciolowski
Agency Lead
With quarantines and shutdowns in place, there has also been a global increase in computer and Internet use. Many schools have swapped to work/learn from home systems. As marketers in the education space, it is imperative for us to analyze and understand the shifting trends in the mindsets of students and prospective students.
Michal Dzieciolowski
Agency Lead
PPC marketing can be a highly effective and cost-efficient tool for the education space but there are many components for a successful campaign. Unfortunately, this level of complexity also creates more areas for mistakes.
Mia Percela
Sr. Account Manager
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