When marketing an E-Learning program via paid search on Google Ads or Bing, your account structure sets the foundation for how your campaigns will be managed, and ultimately how well they are set up for success.
Google Ads Strategies
The viewership of the NFL draft further supports the global search for normality; something to take our minds back to our hobbies before many of them were taken away. Consumers are letting their money talk by supporting brands they trust, as well as brands that show a commitment to their employees and the consumers themselves.
With digital content, you reduce the need for expensive print versions of textbooks. Without expensive publishing deals, access would be cheaper and more readily available.
With the ever-growing interest in E-Learning, it seems that new companies are entering the space every day and looking to carve out a niche for themselves. One thing that we often see missing in early marketing efforts is effective personalization.
The E-Learning industry has experienced an enormous increase in users and is expected to take in $243 billion dollars by the end of 2020. Online courses are now accepted by the masses, and more students and working professionals are willing to pay for courses.
There is one thing on the minds of many education institutions right now, and that is what is going to happen to their fall semesters that are scheduled to start a few months from now. The truth is that nobody really knows. What we do know is that it will largely depend on how the COVID-19 situation develops over time.
Though online platforms are currently experiencing a massive influx of activity due to Covid-19, this is not preventing innovation and necessary modifications from occurring in the E-Learning space.
A prospective student might have as many as 1,000 interactions with different ads, websites, YouTube videos, and other forms of content before filling out their first lead form. If you truly know your audience, you can create quality content that provides real value.
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