The lead generation journey for e-Learning businesses involves finding high-quality leads and transforming these leads into loyal customers. Focusing on improving lead quality will improve your return on ad spend.
Google Ads Strategies
Well before COVID-19, 2020 was set to be a year of significant growth and change in the e-Learning space. In this article, we take a brief look at a handful of the trends driving these changes.
Today, prospective students engage with more than 1,000 digital touch-points before filling out their first lead form. Engaging with various pieces of digital content plays a crucial role in the educational path.
One of the best tricks in the book to increase search ads relevance is to use something called “granular headline 1s”. Granular headline 1s refers to matching the headline 1s in our PPC ad copy to the keywords we have selected on an individual basis.
Since long before COVID-19 reared its head in the world, students in the pursuit of knowledge across a broad range of topics have been gravitating towards obtaining that knowledge online. While there are many factors driving this trend, the pandemic shutdown will likely serve only to accelerate it.
With the rapid change experienced by educators amidst the pandemic, the structure and e-learning platforms were not optimized, and more importantly the students and teachers were forced to adapt to the new systems.
Colleges want to reopen their campuses at the latest for the fall class of 2020 but there is now the worry of the legal liabilities they will face if students get sick while attending classes. There is the possibility that education institutions can get sued if this is to happen.
The popularity of online courses has been on the rise and being live in front of your audience is the key to successfully selling it. In this article, we'll be sharing 6 tips education marketers should be using to capture the attention of their target audience.