One of the best tricks in the book to increase search ads relevance is to use something called “granular headline 1s”. Granular headline 1s refers to matching the headline 1s in our PPC ad copy to the keywords we have selected on an individual basis.
Google Ads Strategies
Since long before COVID-19 reared its head in the world, students in the pursuit of knowledge across a broad range of topics have been gravitating towards obtaining that knowledge online. While there are many factors driving this trend, the pandemic shutdown will likely serve only to accelerate it.
With the rapid change experienced by educators amidst the pandemic, the structure and e-learning platforms were not optimized, and more importantly the students and teachers were forced to adapt to the new systems.
Colleges want to reopen their campuses at the latest for the fall class of 2020 but there is now the worry of the legal liabilities they will face if students get sick while attending classes. There is the possibility that education institutions can get sued if this is to happen.
The popularity of online courses has been on the rise and being live in front of your audience is the key to successfully selling it. In this article, we'll be sharing 6 tips education marketers should be using to capture the attention of their target audience.
Google will always have a great deal more information about the person searching than we do. If we can use Google’s advanced AI and machine learning to better inform our bidding, that can lead to some impressive campaign results.
The main goal of every E-Learning website is to sell online courses. Creating valuable courses for your audience is just half of the battle. The real struggle is promoting your course to drive more sales.
Bad leads are frustrating from a sales perspective but they’re usually much cheaper than good quality leads. The problem, however, is that a large number of bad quality leads causes disruption in your sales process.
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