Google Ads Strategies

The Importance of Back-End Data Integration for e-Learning Lead Generation

The lead generation journey for e-Learning businesses involves finding high-quality leads and transforming these leads into loyal customers. Focusing on improving lead quality will improve your return on ad spend.

Valentin Kurdov

Sr. Account Manager

3 Important Trends Driving e-Learning Growth

Well before COVID-19, 2020 was set to be a year of significant growth and change in the e-Learning space. In this article, we take a brief look at a handful of the trends driving these changes.

Jared Prazen

Sr. Account Manager

How To Get Your e-Learning Marketing From The Friend Zone To The Marriage Zone

Today, prospective students engage with more than 1,000 digital touch-points before filling out their first lead form. Engaging with various pieces of digital content plays a crucial role in the educational path.

Mia Percela

Sr. Account Manager

The Easiest Way To Increase Your Search Ads Relevance

One of the best tricks in the book to increase search ads relevance is to use something called “granular headline 1s”. Granular headline 1s refers to matching the headline 1s in our PPC ad copy to the keywords we have selected on an individual basis.

Valentin Kurdov

Sr. Account Manager

3 Reasons Why Education Companies Must Embrace Online Learning As the Future

Since long before COVID-19 reared its head in the world, students in the pursuit of knowledge across a broad range of topics have been gravitating towards obtaining that knowledge online. While there are many factors driving this trend, the pandemic shutdown will likely serve only to accelerate it.

Jared Prazen

Sr. Account Manager

Why Some Schools Are Giving Up On E-Learning

With the rapid change experienced by educators amidst the pandemic, the structure and e-learning platforms were not optimized, and more importantly the students and teachers were forced to adapt to the new systems.

Michal Dzieciolowski

Agency Lead

The Future of Reopening Campuses – Why Colleges Worry They Might Get Sued

Colleges want to reopen their campuses at the latest for the fall class of 2020 but there is now the worry of the legal liabilities they will face if students get sick while attending classes. There is the possibility that education institutions can get sued if this is to happen.

Valentin Kurdov

Sr. Account Manager

How to Use Webinars to Increase Your Online Course Sales

The popularity of online courses has been on the rise and being live in front of your audience is the key to successfully selling it. In this article, we'll be sharing 6 tips education marketers should be using to capture the attention of their target audience.

Mia Percela

Sr. Account Manager

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