The delivery of education has transformed within recent years. Enter Artificial Intelligence; it has the potential to revolutionize the way students learn and how education is marketed.
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Education marketers are in the business of selling dreams. You are selling an experience and the intangible values that come with earning a degree or certification such as an entry to a highly-sought after industry or starting brand new career.
The global COVID-19 pandemic has helped to propel e-Learning in new directions. Now that online education is the only viable option, a revolution is on the horizon. Millions of students who embrace e-Learning during these difficult circumstances may stick to it even after the pandemic has passed.
Even before COVID-19 forced nearly all schools to transition with little notice to an online learning format, cracks had started to show in the public regard for educational institutions that have long been regarded as a non-negotiable step in the pursuit of a successful career and life.
The global change brought about by COVID-19 has accelerated many processes that were already in place. Higher education should brace for the beginning of a technology-centric and student-focused future.
The lead generation journey for e-Learning businesses involves finding high-quality leads and transforming these leads into loyal customers. Focusing on improving lead quality will improve your return on ad spend.
Well before COVID-19, 2020 was set to be a year of significant growth and change in the e-Learning space. In this article, we take a brief look at a handful of the trends driving these changes.
Today, prospective students engage with more than 1,000 digital touch-points before filling out their first lead form. Engaging with various pieces of digital content plays a crucial role in the educational path.
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