Google Ads Strategies

Top 4 Benefits of PPC Marketing for e-Learning Businesses

There are at least 2 trillion searches per year on Google, with 3.8 million searches happening every minute. With this in mind, PPC Marketing is beneficial for e-Learning businesses to survive and thrive in the current state of the industry.

Marc Berolo

Sr. Account Manager

4 Reasons Why e-Learning is Here To Stay

The global COVID-19 pandemic has helped to propel e-Learning in new directions. Now that online education is the only viable option, a revolution is on the horizon. Millions of students who embrace e-Learning during these difficult circumstances may stick to it even after the pandemic has passed.

Mia Percela

Sr. Account Manager

The Rise of e-Learning Programs vs Traditional Colleges

Even before COVID-19 forced nearly all schools to transition with little notice to an online learning format, cracks had started to show in the public regard for educational institutions that have long been regarded as a non-negotiable step in the pursuit of a successful career and life.

Jared Prazen

Sr. Account Manager

The Urgent Need for Higher Education to Go Online

The global change brought about by COVID-19 has accelerated many processes that were already in place. Higher education should brace for the beginning of a technology-centric and student-focused future.

Valentin Kurdov

Sr. Account Manager

The Importance of Back-End Data Integration for e-Learning Lead Generation

The lead generation journey for e-Learning businesses involves finding high-quality leads and transforming these leads into loyal customers. Focusing on improving lead quality will improve your return on ad spend.

Valentin Kurdov

Sr. Account Manager

3 Important Trends Driving e-Learning Growth

Well before COVID-19, 2020 was set to be a year of significant growth and change in the e-Learning space. In this article, we take a brief look at a handful of the trends driving these changes.

Jared Prazen

Sr. Account Manager

6 Steps to Structure Your Bid Portfolios for Education Clients

A portfolio bid strategy is an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Portfolio bid strategies automatically set bids to help you reach your performance goals.

Marc Berolo

Sr. Account Manager

How To Get Your e-Learning Marketing From The Friend Zone To The Marriage Zone

Today, prospective students engage with more than 1,000 digital touch-points before filling out their first lead form. Engaging with various pieces of digital content plays a crucial role in the educational path.

Mia Percela

Sr. Account Manager

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