More leads, higher enrollments and lower ad costs for your education company
Conversion Rate OptimizationCRO
Get a free audit: uncover underperforming ads, overspending channels, and actionable CRO strategies for enhanced website performance.
Experience the power of a dedicated marketing agency and strategic partner
Trusted by leading education companies
Experience the added advantages of PPC and Conversion Rate Optimization working together
At Grow Enrollments, we don’t stop at digital ads. We go beyond to optimize your landing pages and website, boosting conversions.
By focusing on every aspect of your funnel, we ensure a strong user experience and measure success not just by clicks, but by actual enrollments. With our expertise in PPC + CRO, you can expect lower acquisition costs and increased leads without raising your ad spend.
Benefits of Data-Driven Experiences
As education specialists, we have years of experience and industry insights, allowing us to remove any guesswork when developing strategies.
You benefit from years of testing campaigns specific to the education industry.
So when we develop your campaigns, we already know the most effective ways to attract and engage your audience.
Managing $40M+ in Google Ads and Facebook campaigns each year gives us unique insight into the education industry.
We work closely with our partners to evaluate the structure of their campaigns across all paid media platforms, such as Google and Meta, to identify opportunities for optimizations and increase the overall campaign quality.
We focus on increasing monthly enrollments and decreasing overall costs.
As we drive potential students to your website, we look to optimize every aspect of their journey in order to maximize conversions.
We conduct extensive customer research and analyze data to identify anything that hurts conversions.
Our team specializes in tailoring a CRO strategy to meet the unique needs of your school.
In addition, we work in tandem with Search Engine Optimization (SEO) strategies to capture and convert the most relevant traffic, while also enhancing tracking accuracy for precise campaign measurement.
How CRO and PPC Supercharged Enrollment Rates for a Cyber Security Education Company
Evolve Academy is a top-ranked institution for comprehensive cybersecurity training that equips you with the skills and knowledge necessary to excel in a cybersecurity career.
In the realm of cybersecurity, our client faced a challenge with their lengthy and time-consuming application process, which spanned 15-20 minutes.
Despite indicating strong interest, this hurdle hindered their ability to scale up the number of applicants without incurring skyrocketing per-applicant costs. We took on this challenge head-on, determined to streamline their application process and boost applicant numbers efficiently.
Through meticulous user research, we identified areas for improvement, focusing on simplifying the application process and optimizing their landing page.
Our data-driven approach led us to revamp their landing page by clarifying the value proposition, decluttering excessive information, reducing exit points, and emphasizing the benefits over features. Within just four months, our proprietary methods for campaign building and conversion rate optimization yielded outstanding results.
It was an extraordinary success, aligned with the metrics we were given. Although lead and application volume initially decreased, the bottom-line sales performance improved significantly. The client expressed gratitude for the additional insights gained into campaign performance.
At Grow Enrollments, we believe in harnessing every piece of available data to drive optimization and uncover opportunities for massive improvements in marketing performance.
Transforming Conversion Rates for a Leading Culinary School
CulinaryLab has turned the traditional model of culinary school on its head, and reinvented culinary education to match up with the modern-day food industry. Amid intensifying competition, a prominent Culinary School sought our Conversion Rate Optimization program to elevate their lead acquisition. Our mission was clear: bring their conversion rate to its rightful potential.
Our journey began with a comprehensive UX audit, focusing on their most critical pages. Armed with valuable insights, we embarked on a complete redesign, addressing the challenges head-on.
However, our dedication didn’t stop there. The remarkable results we achieved instilled trust in the client, leading them to entrust us with the complete reengineering of their Google Ads account, from the ground up.
At Grow Enrollments, data-driven decisions drive our success. To lay a solid foundation for the redesign process, we conducted multiple interviews with the client’s sales team.
This invaluable step provided deep insights into their customers’ mindset, starting from the moment they landed on the website to when they picked up the phone to call the school. Our aim was to map out their fears, questions, and motivations.
Our Research Unveiled
- Counter-intuitive hierarchy of information on the pages
- Outdated website design leading to trust issues and reduced brand credibility
- Distractions from excessive elements, hindering clear call-to-actions and value proposition
- Poor mobile experience
- Generic and “stock-like” images lacking authenticity
- Vague copy on critical pages, raising more questions than answers
Grow Enrollments was able to achieve results that other agencies or myself weren’t able to. Theresults have spoken for themselves and it has been really exciting.
Founder of Grade Potential Tutoring
When you work with
Grow Enrollments, you get...
Data-driven decision making
Data-driven decision making
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We worked with WordStream and Google’s Accelerated Growth Team before finding Grow Enrollments. In less than 3 months, Grow Enrollments more than doubled our daily spend while still DECREASING our CPA. We then realized how much money we were leaving on the table working with WordStream and Google.
6 months later and we’re now seeing record monthly revenue for our business, which is directly tied to Grow Enrollment’s SEM efforts.
Owner of Real Estate U