Ready for your best enrollment year yet?
More leads, higher enrollments and lower ad costs for your education company

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Ready for your best enrollment year yet?

More leads, higher enrollments and lower ad costs for your education company

Our winning formula: optimized user experience through conversion rate optimization and targeted paid media.

Paid Search

Conversion Rate OptimizationCRO

Paid Social

Website Development

Get a free audit: uncover underperforming ads, overspending channels, and actionable CRO strategies for enhanced website performance.

Experience the power of a dedicated marketing agency and strategic partner

2.3X
Increase in enrollments
66%
Average Decrease in CPA
78%
Increase in monthly sales
37%
Average Improvement of Conversion Rate with CRO

Trusted by leading education companies

Experience the added advantages of PPC and Conversion Rate Optimization working together

At Grow Enrollments, we don’t stop at digital ads. We go beyond to optimize your landing pages and website, boosting conversions.

By focusing on every aspect of your funnel, we ensure a strong user experience and measure success not just by clicks, but by actual enrollments. With our expertise in PPC + CRO, you can expect lower acquisition costs and increased leads without raising your ad spend.

Benefits of Data-Driven Experiences

01 Data

As education specialists, we have years of experience and industry insights, allowing us to remove any guesswork when developing strategies.

You benefit from years of testing campaigns specific to the education industry.

So when we develop your campaigns, we already know the most effective ways to attract and engage your audience.

02 Paid Advertising

Managing $40M+ in Google Ads and Facebook campaigns each year gives us unique insight into the education industry.

We work closely with our partners to evaluate the structure of their campaigns across all paid media platforms, such as Google and Meta, to identify opportunities for optimizations and increase the overall campaign quality.

We focus on increasing monthly enrollments and decreasing overall costs.

We also provide strategy for

03 Conversion Rate Optimization

As we drive potential students to your website, we look to optimize every aspect of their journey in order to maximize conversions.

We conduct extensive customer research and analyze data to identify anything that hurts conversions.

Our team specializes in tailoring a CRO strategy to meet the unique needs of your school.

In addition, we work in tandem with Search Engine Optimization (SEO) strategies to capture and convert the most relevant traffic, while also enhancing tracking accuracy for precise campaign measurement.

Case study

How CRO and PPC Supercharged Enrollment Rates for a Cyber Security Education Company

Impact

113% Increase in applications
18% Average decrease in CPA

The Situation

Evolve Academy is a top-ranked institution for comprehensive cybersecurity training that equips you with the skills and knowledge necessary to excel in a cybersecurity career.

In the realm of cybersecurity, our client faced a challenge with their lengthy and time-consuming application process, which spanned 15-20 minutes.

Despite indicating strong interest, this hurdle hindered their ability to scale up the number of applicants without incurring skyrocketing per-applicant costs. We took on this challenge head-on, determined to streamline their application process and boost applicant numbers efficiently.

APPLICATION PAGES

Our Approach

Through meticulous user research, we identified areas for improvement, focusing on simplifying the application process and optimizing their landing page.

Our data-driven approach led us to revamp their landing page by clarifying the value proposition, decluttering excessive information, reducing exit points, and emphasizing the benefits over features. Within just four months, our proprietary methods for campaign building and conversion rate optimization yielded outstanding results.

Before

After

The Result

Impact

113% Increase in applications
18% Average decrease in CPA
We achieved a remarkable 115% increase in monthly applications compared to any previous month while reducing the average cost per application by 18%.

Impact

113% Increase in applications
18% Average decrease in CPA
We achieved a remarkable 115% increase in monthly applications compared to any previous month while reducing the average cost per application by 18%.

It was an extraordinary success, aligned with the metrics we were given. Although lead and application volume initially decreased, the bottom-line sales performance improved significantly. The client expressed gratitude for the additional insights gained into campaign performance.

At Grow Enrollments, we believe in harnessing every piece of available data to drive optimization and uncover opportunities for massive improvements in marketing performance.

Case study

Transforming Conversion Rates for a Leading Culinary School

Impact

90% Increase in lead quantity
28% Average decrease in CPA

The Situation

CulinaryLab has turned the traditional model of culinary school on its head, and reinvented culinary education to match up with the modern-day food industry. Amid intensifying competition, a prominent Culinary School sought our Conversion Rate Optimization program to elevate their lead acquisition. Our mission was clear: bring their conversion rate to its rightful potential.

Our journey began with a comprehensive UX audit, focusing on their most critical pages. Armed with valuable insights, we embarked on a complete redesign, addressing the challenges head-on.

However, our dedication didn’t stop there. The remarkable results we achieved instilled trust in the client, leading them to entrust us with the complete reengineering of their Google Ads account, from the ground up.

LANDING PAGE

Before

After

Our Approach

At Grow Enrollments, data-driven decisions drive our success. To lay a solid foundation for the redesign process, we conducted multiple interviews with the client’s sales team.

This invaluable step provided deep insights into their customers’ mindset, starting from the moment they landed on the website to when they picked up the phone to call the school. Our aim was to map out their fears, questions, and motivations.

PASTRY WEB PAGE

Before

After

Our Research Unveiled

  • Counter-intuitive hierarchy of information on the pages
  • Outdated website design leading to trust issues and reduced brand credibility
  • Distractions from excessive elements, hindering clear call-to-actions and value proposition
  • Poor mobile experience
  • Generic and “stock-like” images lacking authenticity
  • Vague copy on critical pages, raising more questions than answers

Impact

90% Increase in lead quantity
28% Average decrease in CPA
Armed with these findings, we set out to transform the user experience, maximize conversions, and breathe new life into the Culinary School’s digital presence.

Grow Enrollments was able to achieve results that other agencies or myself weren’t able to. Theresults have spoken for themselves and it has been really exciting.

David Servitz

Founder of Grade Potential Tutoring

When you work with
Grow Enrollments, you get...

Industry-specific expertise

You benefit from a team immersed in the education industry and up-to-date on important elements such as industry-specific trends and what motivates your students to engage.

Quality-focused results

Anyone can send you a lead, but few know how to deliver quality leads from students who intend to enroll.

Consistent communication

You receive frequent communication (through Slack) that includes new ideas and complete transparency on our performance. We act as an extension of your marketing team.

Consistent communication

You receive frequent communication (through Slack) that includes new ideas and complete transparency on our performance. We act as an extension of your marketing team.

Data-driven decision making

You get custom reporting weekly and monthly, allowing both teams to brainstorm and take data- driven action. Ideas get executed with extreme accuracy, minimizing the chance of failure.

Data-driven decision making

You get custom reporting weekly and monthly, allowing both teams to brainstorm and take data- driven action. Ideas get executed with extreme accuracy, minimizing the chance of failure.

Proactive monitoring

There are too many “set and forget” accounts out there. Yours is never one of them because we constantly push progress.

Top-tier talent

Of the hundreds of applications we see to join our team, we accept fewer than 5%. So you’re certain to have the highest level experts working on your account.

Ready for your best enrollment year yet?

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We worked with WordStream and Google’s Accelerated Growth Team before finding Grow Enrollments. In less than 3 months, Grow Enrollments more than doubled our daily spend while still DECREASING our CPA. We then realized how much money we were leaving on the table working with WordStream and Google.

6 months later and we’re now seeing record monthly revenue for our business, which is directly tied to Grow Enrollment’s SEM efforts.

Andrew Ancic

Owner of Real Estate U

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